>Quicken's annual upgrades are just incremental and sometimes only If they price it too low or too high, they go out of business. > about setting a price that maximizes profit and reflects how much buyers value > It's not about fairness, since everyone's definition of fair is different. Maybe offer 1.6x for 2 years, and 1.2x for > A fairer price would be 1x for a 1 year subscription and multi-year > Current pricing models were set when nearly everyone had a PC or laptop. > I would not mind a subscription but 2.5 x current price per year seems If you feel strongly about the new subscription model and would like to contact Quicken Inc CEO Eric Dunn, you can find the corporate headquarters address and phone number here: Note - you will need to register for the forum to vote. That discussion has been closed to further comments, but you can still vote for the suggestion. There is a suggestion on the Quicken Community forum that Quicken Inc should reverse its decision to change to a subscription that makes the user's data read-only if they stop paying, with a lengthy discussion on the topic.
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